Local women heading to the Academy Awards
Local women heading to the Academy Awards. Crystal Paulitzki (right) and Nicole McMullen of NFYC (Nutrition for Your Condition) display a sampling of the lunch bags they will be taking to L.A. in February 2011, to be used as part of the goodie bags for Oscar recipients. Ted Brown
Crystal Paulitzki and Nicole McMullen, owners of Nutrition for your Condition, will be taking part in the Secret Room Events Academy Awards Red Carpet Style Lounge Feb. 26 at the Four Seasons Beverly Wilshire Hotel in Beverly Hills, California.
Oscar nominees and other celebrities, musicians, directors etc. will be invited to visit the lounge to get their gowns, jewelry, spa services and drop by an exclusive trade-type show featuring booths from approximately 20 different companies including Paulitzki’s and McMullen’s to check out their products.
The women launched their company in 2009 selling travel kits for families that have children with severe or life threatening allergies. They have expanded their product line, which now also includes their eco-friendly litter-less lunch kits, selling them online at www.nutritionforyourcondition.com, some retailers, school fundraisers and trade shows in the GTA.
Amy Boatwright, an owner of Secret Room Events, said Nutrition for Your Condition, was invited to exhibit at the Red Carpet Style Lounge after she found it on the Internet.
“I was searching Google for new and different products and found that their product line was different,” said Boatwright. “A lot of celebrities have children, so kids’ products are very popular.”
Many of them are also interested in the environment. Boatwright thought the Georgetown women’s products, including their litter-less lunch bag, were different and “liked their idea”.
So she sent the company an e-mail. Paulitzki said she didn’t know what to make of the e-mail and initially ignored it suspecting it might be junk mail, until they researched a little further and discovered the offer was a legitimate opportunity for them.
They’re both excited to be taking part.
“We feel it’s going to be an amazing opportunity to promote our business and showcase a product that’s needed in the marketplace right now.”
And meeting some celebrities is a plus.
“It’s right up our alley,” joked Paulitzki. “We’re very excited about meeting the stars,” she added.
Boatwright said the Georgetown company will be announced in press releases promoting the event, and the women will have the opportunity to show their products to the celebrities and give them to those they want to.
Boatwright said the ideal outcome would be for Paulitzki and McMullen to see their product featured in a publication like OK magazine for example in the hand of the child of a celebrity.
She welcomes inquiries from other Canadian companies interested in having their products included in this Style Lounge or other events. Contact firstname.lastname@example.org.